Fernando Capeto is head of editorial design at Forbes. He was previously an art director at The New York Times. Recent work Past About

Forbes Top Creators
2024
Is Your Tinder Date Actually An AI Chat Bot? Maybe.
The Forbes Global 2000 Companies
2024
How Meme-Stock Investors Went CULT- Y
The Tech Bros Powering Silicon Valley’s Military Fever Dream With Energy Drinks, God And Nicotine
Miley Cyrus Is A Rebel For Her Own Cause
Bad Bunny Gives An Exclusive Tour
The Techbro Turf War Over AI’s Most Hardcore Hacker House
The Traveler’s Survival Playbook For Summer Flight Cancellations
A Guide To The Private Jets Owned By Sanctioned Russian Billionaire
A Quick Remedy Proves Elusive For Lifesaving Pulse Oximeter’s Problems With Darker Skin
The Forbes 400 Richest In America
2023
Meet All Elite Wrestling’s Tony Khan, The Next Lord Of The Ring
Inside DJ Kygo’s Quest To Become The Gen-Z Jimmy Buffett
Reinventing Anna: Fake Heiress Anna ‘Delvey’ Sorokin Is Ready For Her Next Close-Up
The Forbes Fintech 50
Your Child’s Next Playmate Could Be An AI Toy Powered By ChatGPT
Meet The Fintech Startup Powering The Cannabis Industry
The Forbes Cannabis 42.0
The Most Valuable Sports Agencies
The Most Powerful Sports Agents
Mark Cuban Bets His Legacy On Low-Cost Drugs
How Kendall Jenner Plans To Build A Spirits Empire
Dividend Investing: Why The Dogs Of The Dow Can Still Hunt
It’s Not Just Inflation: Avian Flu Will Pump Up Thanksgiving Prices
How A Great Mentor Changed My Career — And My Life
How to Protect Yourself—and Your Loved Ones—From Online Scams
America’s Best Executive Recruiting Firms
2022
America’s Best Professional Recruitng Firms
2022
America’s Best Temp Staffing Firms
2022
Forbes Top Creators
2023
How Top Creator Khaby Lame Became TikTok’s Most Popular Influencer
Megan Thee Millions: Rapper Reaps Record Riches
Meet The Most Successful Female Entrepreneur In American History
The U.S. Banned Xinjiang Tomatoes. Amazon and Walmart Didn’t
World’s Most Valuable Soccer Teams
How A Crypto Founder Bamboozled Executives And Investors
How To Hire A Navy Seal To Run Your Small Business
Forbes NFT cover
A Case For Keeping It Random


LATEST  

ADC 104th Annual Awards Jury     The Best Of Forbes Illustration, 2024     The Best Of Forbes Photography, 2024       Watch: Digital Transformation In Media    


RECENT WORK  |  CREATIVE, ART AND DESIGN DIRECTION
Click to expand the images


Forbes AI50
Forbes World’s Billionaires
Could MrBeast Be The First YouTuber Billionaire?
Miley Cyrus Is A Rebel For Her Own Cause
Bad Bunny Gives An Exclusive Tour
How Meme-Stock Investors Went CULT- Y
The Tech Bros Powering Silicon Valley’s Military Fever Dream With Energy Drinks, God And Nicotine
The Forbes Fintech 50
Your Child’s Next Playmate Could Be An AI Toy Powered By ChatGPT
The Techbro Turf War Over AI’s Most Hardcore Hacker House
The Traveler’s Survival Playbook For Summer Flight Cancellations
A Guide To The Private Jets Owned By Sanctioned Russian Billionaire
Forbes Top Creators
2024
Is Your Tinder Date Actually An AI Chat Bot? Maybe.
The Forbes Global 2000 Companies
2024
A Quick Remedy Proves Elusive For Lifesaving Pulse Oximeter’s Problems With Darker Skin
The Forbes 400 Richest In America
2023
Meet All Elite Wrestling’s Tony Khan, The Next Lord Of The Ring
Inside DJ Kygo’s Quest To Become The Gen-Z Jimmy Buffett
Reinventing Anna: Fake Heiress Anna ‘Delvey’ Sorokin Is Ready For Her Next Close-Up
Meet The Fintech Startup Powering The Cannabis Industry
The Forbes Cannabis 42.0
2024
The Most Valuable Sports Agencies
The Most Powerful Sports Agents
Forbes Top Colleges
2024
Forbes Top Creators
2022
Mark Cuban Bets His Legacy On Low-Cost Drugs
How Kendall Jenner Plans To Build A Spirits Empire
Dividend Investing: Why The Dogs Of The Dow Can Still Hunt
It’s Not Just Inflation: Avian Flu Will Pump Up Thanksgiving Prices
How A Great Mentor Changed My Career — And My Life
How to Protect Yourself—and Your Loved Ones—From Online Scams
America’s Best Executive Recruiting Firms
2022
America’s Best Professional Recruitng Firms
2022
America’s Best Temp Staffing Firms
2022
Forbes Top Creators
2023
How Top Creator Khaby Lame Became TikTok’s Most Popular Influencer
Megan Thee Millions: Rapper Reaps Record Riches
Meet The Most Successful Female Entrepreneur In American History
The U.S. Banned Xinjiang Tomatoes. Amazon and Walmart Didn’t
World’s Most Valuable Soccer Teams
2023
How A Crypto Founder Bamboozled Executives And Investors
How To Hire A Navy Seal To Run Your Small Business
Why The Next President Might Be The Worst-Paid In U.S. History
Forbes NFT cover
A Case For Keeping It Random

PAST WORK
Click to expand images  
Slide to see more



2022 | CREATIVE DIRECTION

The Forbes NFT Billionaires collection

Illustration by ItsACat and Goodog




2021-2024 | CREATIVE DIRECTION

 The Forbes 400 Richest In America



2022
2023
2024


2021-2024 | CREATIVE DIRECTION

 Forbes’ Top Colleges In America



2021
2023
2024


2021-2024 | CREATIVE/ART DIRECTION

Sports, people, and companies’ Forbes lists



The World’s Highest-Paid Athletes 2023
Under 30 Local: Boston

Under 30 Local: Chicago
Under 30 Local: Cleveland

Under 30 Local: Los Angeles
Under 30 Local: Miami
Under 30 Local: Puerto Rico

America’s Best Employers By State
2023
America’s Best Employers By State
2022
World’s Top Companies for Women
2023
World’s Top Companies for Women
2022
The Forbes AI 50
2023
The Global 2000 Companies
2023


2021 | CREATIVE DIRECTION AND FRONT-END DEVELOPMENT

The New York Times and Dashlane


View live



2019 | ART DIRECTION, BRAND AND WEBSITE DESIGN

The New York Times R&D


View live

Wordmark
Wordmark animation
Wordmark variation
Concept poster
Concept poster
Website Round 1


2020 | CREATIVE DIRECTION, FRONT-END, CMS DESIGN

The New York Times T Brand Studio


Homepage
Project page
Project page
‘Impact’ page
Homepage


2020 | ART DIRECTION AND FRONT-END DEV

The New York Times and Verizon


View live



2020 | ART DIRECTION AND FRONT-END DESIGN

The New York Times and Verizon’s podcast


View live



2020 | ART DIRECTION AND FRONT-END DESIGN

The New York Times and Visit Florida


View live




2019 | ART DIRECTION AND FRONT-END DESIGN

The New York Times and Charlotte’s Web


View live



2018 | ART DIRECTION AND DESIGN

The New York Times Magazine and GE


View live




2018 | ART DIRECTION AND FRONT-END DESIGN

The New York Times and Bayer


View live




2017 | ART DIRECTION AND FRONT-END DESIGN

The New York Times and Spotify


View live


CONTACT

fernandocapeto@proton.me
Linkedin
View resume

BIO

In 2024, Fernando’s team worked closely with various writers and editors to publish 867 news articles at Forbes featuring everything from conceptual illustrations and photography to complex graphics and bespoke digital layouts.

Over the course of his career, he has collaborated with clients from the cultural and commercial sectors on various projects, including identities, exhibitions, posters, websites, books, and other print and digital publications.

He grew up in Sao Paulo and lives in Jersey City. He also serves as a volunteer board member for the non-profit organization Instituto Bem do Estar, using his expertise as Creative Director to help raise awareness for mental health.



AWARDS AND RECOGNITION

Art Directors Club (ADC) Annual Awards JuryBook, Magazine, and Newspaper Design

American IllustrationSelected Winner 3x (43, 42, and 41)

Society of Publication Designers, SPD 58Digital Medal Finalist 
Print and Digital Award Merit 8x

Webby AwardsAward Winner and People’s Voice Winner
Award Honoree 3x
Award Nominee 3x

Cannes Lions Print & Publishing Finalist

Digiday Media Awards Best Content Studio
Best Brand Partnership


Adweek’s Media Plan of the Year Best Use Of Native Advertising winner

CLIENTS INCLUDE

3M, BMW, City of New York, Dropbox, Meta, Forbes, Google, Gucci, Intel, Microsoft, PayPal, Pinterest, Sotheby’s, Spotify, The New York Times, The Smithsonian Museum, Verizon, Vince, Walmart, WeWork

LATEST

ADC 104th Annual Awards Jury
Best Of Forbes Illustration
2024
Best of Forbes Photography
2024
Watch: Digital Transformation in Media


©Fernando Capeto 2025 | fernandocapeto@proton.me